Waste has been a blemish that the beauty industry has covered up for decades. Companies that make cosmetics often throw away a huge amount of product that doesn’t look perfect. Or they simply overestimate demand and produce too much. But a new online retailer called boop is now selling these products at reduced price. It’s the same idea as Outnet for Fashion or Oddbox for food.
How big is the problem?
Boop estimates that 90 million beauty products are thrown away each year in the UK alone, adding up to 1,000 tonnes of mascaras, 4,500 tonnes of moisturiser and 9,000 tonnes of perfume. By comparison, that’s the same weight as around 2,400 elephants, 11,000 Honda Civic cars or 29 million pairs of trainers! So quite a lot.
They say that more than 10% of beauty products are going to waste in brands’ supply chains, while overproduction of products accounts for 6.2% of discarded goods in the beauty industry.
How does Boop solve it?
In a survey conducted by Zero Waste Scotland in 2018, nearly all consumers (95%) said they would be willing to purchase imperfect stock (presumably at a discount). Until Boop came along there wasn’t an outlet for people to do this.
The company sources ‘perfectly imperfect’ beauty and wellness products directly from brands and retailers, such as Aromatherapy Associates and John Master’s Organics and offers consumers savings of up to 50%.
By saving these too-good-to-go products from landfill, Boop say they are helping to breathe life back into the beauty supply chain and make the ‘undesirable’, ‘desirable’ again. Given that we all now love a wonky banana or an aesthetically-challenged potato, it feels as though this should be well received by consumers. Even more so with sizable discounts.
Boop founder Yasmine Amr explains, “A huge number of beauty products are destroyed each year by manufacturers and retailers without ever hitting the market, whilst consumers and brands are becoming far more conscious of sustainability. If you think about what the Outnet has done for fashion and Oddbox has done for food waste, that’s what we want to do for the beauty industry.”
Boop points out that it only ever sells products that are safe to use and deliver results, qualified by the rigorous “Boop QC check”, to assess the integrity and shelf-life of each product.
Boop has also chosen four charities to donate products to – In Kind Direct, Beauty Banks, Look Good Feel Better and The Hygiene Bank – to further combat unnecessary waste and keep more products circulating.
It will be fascinating to see how Boop takes off and the extent to which they can tackle this rather ugly problem.
Some of the brands available at Boop.
Subscribe
Sign-up to receive our newsletter
More from Beauty
Unilever Uses Unwanted Flowers for Fragrance
Unwanted flowers used by Unilever for fragrance. Collaboration with researchers and suppliers creates sustainable, cost-effective ingredients.
New Shiny Packaging Technology Reduces Waste And Cost
You’re browsing the shelves for a present for that special someone. You are drawn to an expensive looking candle. It smells great. It’s got a rich, dark blue label, with shiny, embossed gold writing and tasteful gold shapes printed all over it. Just the job.Now if...
Positive Impact Of Cosmetics Brands More Than Skin Deep?
A new study has found that the value of the world’s top 50 most valuable cosmetics brands has declined by 9 per cent during the COVID-19 pandemic. Not surprising, you might think, as there have been more limited occasions to bring out the lipstick and eye-shadow....
Wipe Out The Wipes, Make-up Users Urged
We're flushing away or binning an astonishing 11 billion wet wipes every year in the UK. Some 9.3 million of them head down the loo every day, accounting for a staggering 93% of all sewer blockages. That’s a real problem, as they can take up to 100 years to...
